21&Co


Rapid Innovation



Together we’ll design, prototype and test your product/service, business strategy or big idea in just four days.



Rapid Innovation





We create new products/services or improve existing ones within days. We leave you with strategic direction and a user-tested prototype to avoid executing the wrong solution.



helping cross-functional teams
to brainstorm, define, and model
new approaches to major challenges



Selected Benefits





The 21&Co Rapid Innovation process comes with many benefits. Below are some highlighted benefits that accelerate growth.



Strategic Direction



Strategic goals are set right from the start – borrowing from and building on methodology developed by P&G.



Unbiased Decisions



Whether it's group-think, status quo or power-influenced bias, we address these biases when making critical decisions.



Good Enough Prototypes



We develop prototypes that have enough fidelity for testing and are clear enough to represent solutions.


Optimally User-Tested



We test with real customers in your target audience, capturing 85% of customer sentiment and giving clarity for next steps.



Selected Use cases





Our Rapid Innovation process is good for challenges that are neither too broad nor too narrow. Below are some cases where our process accelerates growth.



Multinationals, start-ups and scale-ups



  • Increasing profits through new revenue streams
  • Raising awareness across channels and mediums
  • Expand user-base while remaining relevant


Maximising the value of digital assets



  • Adding/improving an app or website
  • Re-imagining omni-channel synergies
  • Applying new tech like AI, Blockchain or VR


New products/services, faster



  • Improving existing products/services
  • Developing a new product/service
  • Define, concept and prototype a new feature


Impactful business decisions and more



  • Validating ideas/proposals pre-investment
  • Developing sales incentives strategy
  • Optimising feedback-loops...and many more


21&Co's Rapid Innovation Process



Our process is a 4-5 day process for rapidly solving big challenges, creating new products/services or improving existing ones.





The process helps you avoid building and launching the wrong solution. It's based on the Design Sprint method invented at Google for their venture portfolio. It compresses potentially months of work into a few days.


Below is a brief overview of the Concept Sprint activities.


Solution

  • Define the challenge(s)
  • Produce solutions
  • Decide on solution(s)


Prototype

  • Prep the prototype
  • Design and build the prototype
  • Recruit and schedule test users


Feedback

  • Test the prototype
  • Collect feedback from testing
  • Create clear next steps


Want an idea of how it works?
How about a free workshop?
get in touch below.



say hello!



13th Floor
City Tower
PicCadilly Plaza
New York St
Manchester
M1 4BT

53° 28' 49.08" N 2° 14' 17.99" W



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